The Fan-Damn-Tastic Marketing Show






December 2020
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Writing better headlines is one of the most valuable skills any content creator can have, and we talk about tips and ideas for how to improve the headlines you write in the 40th episode of #FanDamnShow! 

Direct download: Episode_40_-_Writing_FanDamn_HeadlinesFINAL.mp3
Category:Business -- posted at: 12:56pm EST

How do you get influencers to notice you and respond to your pitch?  We talk about how to improve your efforts in this 39th episode of #FanDamnShow, now with EXTRA smartitude! 

Direct download: Episode_39_-_Connecting_With_InfluencersFINAL.mp3
Category:Business -- posted at: 2:08pm EST

What do the Presidential debates have in common with 1980s pro wrestling for me?  It's all about deeper learning and your fans want this, and in this episode of #FanDamnShow we talk about how to create content that goes deeper into the topics that your fans love. 

Direct download: Episode_38_-_Deeper_Learning_For_Your_FansFINAL.mp3
Category:Business -- posted at: 11:47am EST

Selling with social media or digital content is very tricky, but this episode of #FanDamnshow walks you through how to create more compelling content for your customers, that also increases sales! 

Direct download: Episode_37_-_Creating_Content_That_Creates_CashFINAL.mp3
Category:Business -- posted at: 4:35pm EST

What are the five things to consider when creating a content strategy? This episode of #FanDamnShow walks you through the exact process for creating a Fan-Damn-Tastic content strategy!

Direct download: Episode_36_-_Creating_a_Fan-Damn-Tastic_Content_StrategyFINAL.mp3
Category:Business -- posted at: 3:28pm EST

This 35th episode of #FanDamnShow covers the risks in targeting new customers with special deals and how this can actually backfire by alienating your existing customers and conditioning customers to look for the best deal vs staying with your brand. 

Direct download: Episode_35_-_Creating_Loyalty_to_Brand_vs_OfferFINAL.mp3
Category:Business -- posted at: 12:19pm EST

Brands are constantly looking for ways to show support for holidays, ideas and beliefs that are important to their customers.  But there are right and wrong ways to do this.  In this episode of #FanDamnShow we'll look at ways that you can show support that resonates with your customers in a positive way, not a negative one.  

Direct download: Episode_34_-_How_to_Show_Support_Without_Showing_Your_AssFINAL.mp3
Category:Business -- posted at: 11:29am EST

Conferences are so expensive but with proper planning you can easily create thousands of dollars worth of value for your business with each trip.  This episode of #FanDamnShow walks you through how Mack Collier realized $20,000 in revenue from just one conference! With a little bit of research and planning this is very doable for your business and Mack walks you through how to put that plan together! 

Direct download: Episode_33_-_How_to_Make_Money_From_a_ConferenceFINAL.mp3
Category:Business -- posted at: 12:48pm EST

What's the best way to create fans?  Is it better to give them a shoutout or a place to connect with like-minded individuals?  I discuss both alternatives in this episode of The Fan-Damn-Tastic Marketing Show.

Direct download: Episode_32_-_Spotlight_or_Groups_How_to_Best_Create_FansFINAL.mp3
Category:Business -- posted at: 4:49pm EST

Kerry Gorgone joins #FanDamnShow to discuss the legal issues associated with social media marketing.  Kerry touches on live streaming with Meerkat and Periscope as well as the difference between running a contest, a sweepstakes and a lottery on your site. It can be confusing!  But Kerry explains all in this special episode! 

Direct download: Episode_31_-_Legal_Concerns_of_Social_MediaFINAL.mp3
Category:Business -- posted at: 9:08am EST

Measuring the ROI of social media marketing and brand advocacy efforts is a big concern for many companies.  But with prior planning and attention to detail, it can be accomplished.  We'll talk about how to get a handle on your brand advocacy efforts in this episode of #FanDamnShow.

Direct download: Episode_30_-_Measuring_the_ROI_of_Brand_AdvocacyFINAL.mp3
Category:Business -- posted at: 3:08pm EST

Case studies are important.  It's wise to study up on the competition, but keep in mind that the competition is only sharing what they want you to see.  You usually only see the good news, not the bad.  Remember this when you compare your reality to someone else's highlight reel on social media.

Direct download: Episode_29_-_Stop_Comparing_Your_RealityFINAL.mp3
Category:Business -- posted at: 12:12pm EST

In this episode of #fandamnshow we look at 10 easy ways to create fans with your social media efforts.  We'll cover creating content that fans love as well as how to engage with your customers and spotlight them via social media. 

Direct download: Episode_28_-_10_Easy_Ways_to_CreateFINAL.mp3
Category:Business -- posted at: 2:56pm EST

Many brands are excited about the possibiltity of their fans driing new sales for them.  But that's only 1 of 4 ways that working with your fans can help grow your business.  We discuss all 4 in this episode of #FanDamnShow! 

Direct download: Episode_27_-_4_Ways_You_Can_Work_WithFINAL2.mp3
Category:general -- posted at: 2:09pm EST

We've all heard the saying Money Can't Buy You Happiness, but some experts argue that's not entirely true.  Money can buy you happiness, it depends on what that money is spent on.  I talk about that and the concept of decaying word of mouth in this episode of The Fan-Damn-Tastic Marketing Show. 

Direct download: Episode_26_-_Should_You_Market_Products_or_ExperiencesFINAL2.mp3
Category:Business -- posted at: 10:01am EST

What are the four pillars of creating a business blog that readers love? I walk you through all four in this 25th episode of #FanDamnShow! 

Direct download: Episode_25_-_Creating_a_Business_Blog_That_Readers_Will_Love.mp3
Category:general -- posted at: 11:21am EST

This #FanDamn episode looks at how Amanda Palmer has leveraged social media to better connect with her fans, and what your brand can learn from her efforts. 

Direct download: Episode_24_-_Create_Fans_REAL_Rock_StarFINAL.mp3
Category:general -- posted at: 10:44am EST

Your brand's popularity is driven by your passionate fans.  This episode of #FanDamnShow details a fascinating Princeton study that uncovers the determinants of popularity.  Is a product popular because of its quality, or because of the WOM that other people are sharing about that product?  The findings might surprise you, and we discuss that and more in this 23rd episode of The Fan-Damn-Tastic Marketing Show.

Direct download: Episode_23_-_Your_Fans_Are_the_Cool_KidsFINAL.mp3
Category:Business -- posted at: 12:06pm EST

Handling complaints from customers is one thing, but how do you deal with trolls attacking your brand? Ths episode of #fandamnshow tells you exactly how! 

Direct download: Episode_22_-_Dealing_with_TrollsFINAL.mp3
Category:general -- posted at: 2:23pm EST

How do you handle customers that complain about your brand online? This episode of #FanDamnShow gives you the exact steps you need to take to address criticism and negative comments about your brand online. 

Direct download: Episode_21_-_From_Rants_to_Raving_FansFINAL.mp3
Category:Business -- posted at: 2:16pm EST

A key element to earning the trust of your customers is to constantly ask yourself 'what do our customers get out of this?'  By considering your customers point-of-view, you will create more customer-centric marketing efforts, and that helps you win your customer's trust.  

Direct download: Episode_20_-_Creating_Trust_With_Your_CustomersFINAL.mp3
Category:general -- posted at: 10:42am EST

Your unhappy customers are an incredible source of business feedback, if your business is willing to listen to what they say, and apply it. This episode of #fandamnshow talks about why you should do just that.

Direct download: Episode_19_-_Your_Unhappy_CustomersFINAL.mp3
Category:general -- posted at: 10:50am EST

How do you cultivate new and existing customers into fans of your brand? We'll talk about that with some simple strategies you can implement today, in this 18th episode of #FanDamnShow! 

Direct download: Episode_18_-_CustomerCultivationStrategyFINAL.mp3
Category:general -- posted at: 12:30pm EST

This episode of #FanDamnShow looks at why so many companies focus on acquiring new customers, and give little or no thought to cultivating their existing customers.  This creates a Communication Gap or hole where most customers leave a brand.  

Direct download: Episode_17_-_Customer_Acquisition_vs_Customer_Cultivation_.mp3
Category:general -- posted at: 12:04pm EST

This 16th episode of #FanDamnShow looks at how all WOM is not created equally, and which type is best for your business, as well as how to cultivate it. 

Direct download: Episode_16_-_Building_Better_WOM.mp3
Category:general -- posted at: 11:37am EST

You've heard that 'The Customer is Always Right', but what happens when the customer is wrong? In this episode of The Fan-Damn-Tastic Marketing Show we talk about two instances where the customer could actually be wrong, and how to deal with each.

Direct download: Sometimes-The-Customer-Is-WrongFINAL.mp3
Category:Business -- posted at: 11:51am EST

In this episode of #FanDamnShow we talk about how to increase your engagement rates on social media channels by segmenting and targetting your fans. Hosted by Mack Collier. 

Direct download: Episode_14_-_Segmenting_FansFINAL.mp3
Category:general -- posted at: 8:28am EST

This lucky 13th episode of #FanDamnShow explains the very FIRST thing you should do when launching a brand ambassador program!  What are the first two questions you should ask and answer? Mack Collier reveals all in this 10+ min episode of The Fan-Damn-Tastic Marketing Show! 

Direct download: Starting_Point_For_Brand_Ambassador_ProgramFINAL.mp3
Category:Business -- posted at: 10:23am EST

The great marketing equalizer is to say thank you to your existing customers and to show appreciation when they spread positive word of mouth about your company or brand.  We'll get into the importance of doing just that in this episode of The Fan-Damn-Tastic Marketing Show with Mack Collier

Direct download: ThankYouAsAMarketingStrategyFINAL.mp3
Category:Business -- posted at: 10:18am EST

In this 11th episode of The Fan-Damn-Tastic Marketing Show, Mack Collier talks about three simple ways that your company can create more customer-centric content that's informative and engaging for your customers.  All in under 10 mins! 

Direct download: Episode_11_-_Three_Ways_to_Create_Content_Customers_LoveFINAL.mp3
Category:Business -- posted at: 10:10am EST

This 10th episode of The Fan-Damn-Tastic Marketing Show discusses the reasons why marketers don't do a very good job of connecting directly with their customers or incorporating the customer's voice and needs into their marketing messages.  I also talk about why this happens and what will cause it to change.  All in 13 minutes! 

Direct download: Episode_10_-_Why_Companies_Dont_ConnectFINAL.mp3
Category:general -- posted at: 10:05am EST

In this final episode for 2014, we talk about the power of building and sustaining momentum and why it's so elusive.  Also a little Alabama football cause, Roll Tide! 

Direct download: Episode_9_FINAL_-_Building_and_Sustaining_Momentum.mp3
Category:general -- posted at: 11:05am EST

In the 8th episode of The Fan-Damn-Tastic Marketing Show, we look at loyalty programs and why many companies structure these incorrectly.  We'll also look at some good and bad examples and give you tips on how to structure your company's loyalty program so it builds loyalty toward your brand!

Direct download: Episode_8_-_Building_Loyalty_to_Your_Brand_Versus_Your_Offer.mp3
Category:general -- posted at: 5:05pm EST

In this episode of The Fan-Damn-Tastic Marketing Show we look at leveraging your personal social media activities to get buy-in from the boss and talk about how the social media manager at one of the world's largest brands did just that. 

Direct download: Episode_7_-_Turning_Your_Personal_Wins_Into_Business_SuccessFINAL.mp3
Category:general -- posted at: 9:06am EST

This episode of The Fan-Damn-Tastic Marketing Show looks at how to make your fans comfortable working with you, especially if they are introverts versus extroverts, and how you need to change your tactics based on who you are connecting with. 

Direct download: Episode_6_-_Making_your_fans_comfortable_introverts_and_Dale_Jr.mp3
Category:general -- posted at: 7:21pm EST

Patagonia found that its customers were complaining about its shipping process and the materials used.  So the company took to its blog to more clearly explain its shipping process, and put its customers suggestions into action and share the results with them. 

Direct download: Episode_5_-_Patagonia_Responds_to_its_Customers.mp3
Category:general -- posted at: 10:35pm EST

This fourth episode of The Fan-Damn-Tastic Marketing Show examines what motivates individuals to form communities online, and how your brand can leverage these communities for your own gain, while also creating value for the community itself. 

Direct download: Episode4HowAndWhyCommuntiesFormHowYourBrandCanParticipate.mp3
Category:general -- posted at: 1:55pm EST

This third episode of the Fan-Damn-Tastic Marketing Show examines why most rules regarding social media marketing would be better treated as guidelines.  Also I talk about some great results one company saw from its Twitter campaign by breaking one of the biggest rules for brands using the microblogging site. 

Direct download: Episode_3_-_Rules_vs_Guidelines.mp3
Category:general -- posted at: 8:38pm EST

This 2nd episode of the Fan-Damn-Tastic Marketing Show looks at the power of reviews on Amazon and other sites, and how you can leverage these reviews to improve your marketing and product design! 

Direct download: Episode2_-_The_Power_of_Amazon_and_Online_Reviews.mp3
Category:general -- posted at: 6:04pm EST

The first episode of the Fan-Damn-Tastic Marketing Show looks at how one woman has created a passionate fanbase for her sweaters by sharing her story with her customers.  

Direct download: First_Episode_-_Kat_interacting_with_your_customersfans.mp3
Category:Business -- posted at: 11:19am EST