The Fan-Damn-Tastic Marketing Show

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Syndication

This 10th episode of The Fan-Damn-Tastic Marketing Show discusses the reasons why marketers don't do a very good job of connecting directly with their customers or incorporating the customer's voice and needs into their marketing messages.  I also talk about why this happens and what will cause it to change.  All in 13 minutes! 

Direct download: Episode_10_-_Why_Companies_Dont_ConnectFINAL.mp3
Category:general -- posted at: 10:05am EDT

In this final episode for 2014, we talk about the power of building and sustaining momentum and why it's so elusive.  Also a little Alabama football cause, Roll Tide! 

Direct download: Episode_9_FINAL_-_Building_and_Sustaining_Momentum.mp3
Category:general -- posted at: 11:05am EDT

In the 8th episode of The Fan-Damn-Tastic Marketing Show, we look at loyalty programs and why many companies structure these incorrectly.  We'll also look at some good and bad examples and give you tips on how to structure your company's loyalty program so it builds loyalty toward your brand!

Direct download: Episode_8_-_Building_Loyalty_to_Your_Brand_Versus_Your_Offer.mp3
Category:general -- posted at: 5:05pm EDT

In this episode of The Fan-Damn-Tastic Marketing Show we look at leveraging your personal social media activities to get buy-in from the boss and talk about how the social media manager at one of the world's largest brands did just that. 

Direct download: Episode_7_-_Turning_Your_Personal_Wins_Into_Business_SuccessFINAL.mp3
Category:general -- posted at: 9:06am EDT

This episode of The Fan-Damn-Tastic Marketing Show looks at how to make your fans comfortable working with you, especially if they are introverts versus extroverts, and how you need to change your tactics based on who you are connecting with. 

Direct download: Episode_6_-_Making_your_fans_comfortable_introverts_and_Dale_Jr.mp3
Category:general -- posted at: 7:21pm EDT

Patagonia found that its customers were complaining about its shipping process and the materials used.  So the company took to its blog to more clearly explain its shipping process, and put its customers suggestions into action and share the results with them. 

Direct download: Episode_5_-_Patagonia_Responds_to_its_Customers.mp3
Category:general -- posted at: 10:35pm EDT

This fourth episode of The Fan-Damn-Tastic Marketing Show examines what motivates individuals to form communities online, and how your brand can leverage these communities for your own gain, while also creating value for the community itself. 

Direct download: Episode4HowAndWhyCommuntiesFormHowYourBrandCanParticipate.mp3
Category:general -- posted at: 1:55pm EDT

This third episode of the Fan-Damn-Tastic Marketing Show examines why most rules regarding social media marketing would be better treated as guidelines.  Also I talk about some great results one company saw from its Twitter campaign by breaking one of the biggest rules for brands using the microblogging site. 

Direct download: Episode_3_-_Rules_vs_Guidelines.mp3
Category:general -- posted at: 8:38pm EDT

This 2nd episode of the Fan-Damn-Tastic Marketing Show looks at the power of reviews on Amazon and other sites, and how you can leverage these reviews to improve your marketing and product design! 

Direct download: Episode2_-_The_Power_of_Amazon_and_Online_Reviews.mp3
Category:general -- posted at: 6:04pm EDT

The first episode of the Fan-Damn-Tastic Marketing Show looks at how one woman has created a passionate fanbase for her sweaters by sharing her story with her customers.  

Direct download: First_Episode_-_Kat_interacting_with_your_customersfans.mp3
Category:Business -- posted at: 11:19am EDT