The Fan-Damn-Tastic Marketing Show (business)

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Syndication

Measuring the ROI of social media marketing and brand advocacy efforts is a big concern for many companies.  But with prior planning and attention to detail, it can be accomplished.  We'll talk about how to get a handle on your brand advocacy efforts in this episode of #FanDamnShow.

Direct download: Episode_30_-_Measuring_the_ROI_of_Brand_AdvocacyFINAL.mp3
Category:Business -- posted at: 3:08pm EDT

Case studies are important.  It's wise to study up on the competition, but keep in mind that the competition is only sharing what they want you to see.  You usually only see the good news, not the bad.  Remember this when you compare your reality to someone else's highlight reel on social media.

Direct download: Episode_29_-_Stop_Comparing_Your_RealityFINAL.mp3
Category:Business -- posted at: 12:12pm EDT

In this episode of #fandamnshow we look at 10 easy ways to create fans with your social media efforts.  We'll cover creating content that fans love as well as how to engage with your customers and spotlight them via social media. 

Direct download: Episode_28_-_10_Easy_Ways_to_CreateFINAL.mp3
Category:Business -- posted at: 2:56pm EDT

We've all heard the saying Money Can't Buy You Happiness, but some experts argue that's not entirely true.  Money can buy you happiness, it depends on what that money is spent on.  I talk about that and the concept of decaying word of mouth in this episode of The Fan-Damn-Tastic Marketing Show. 

Direct download: Episode_26_-_Should_You_Market_Products_or_ExperiencesFINAL2.mp3
Category:Business -- posted at: 10:01am EDT

Your brand's popularity is driven by your passionate fans.  This episode of #FanDamnShow details a fascinating Princeton study that uncovers the determinants of popularity.  Is a product popular because of its quality, or because of the WOM that other people are sharing about that product?  The findings might surprise you, and we discuss that and more in this 23rd episode of The Fan-Damn-Tastic Marketing Show.

Direct download: Episode_23_-_Your_Fans_Are_the_Cool_KidsFINAL.mp3
Category:Business -- posted at: 12:06pm EDT

How do you handle customers that complain about your brand online? This episode of #FanDamnShow gives you the exact steps you need to take to address criticism and negative comments about your brand online. 

Direct download: Episode_21_-_From_Rants_to_Raving_FansFINAL.mp3
Category:Business -- posted at: 2:16pm EDT

You've heard that 'The Customer is Always Right', but what happens when the customer is wrong? In this episode of The Fan-Damn-Tastic Marketing Show we talk about two instances where the customer could actually be wrong, and how to deal with each.

Direct download: Sometimes-The-Customer-Is-WrongFINAL.mp3
Category:Business -- posted at: 11:51am EDT

This lucky 13th episode of #FanDamnShow explains the very FIRST thing you should do when launching a brand ambassador program!  What are the first two questions you should ask and answer? Mack Collier reveals all in this 10+ min episode of The Fan-Damn-Tastic Marketing Show! 

Direct download: Starting_Point_For_Brand_Ambassador_ProgramFINAL.mp3
Category:Business -- posted at: 10:23am EDT

The great marketing equalizer is to say thank you to your existing customers and to show appreciation when they spread positive word of mouth about your company or brand.  We'll get into the importance of doing just that in this episode of The Fan-Damn-Tastic Marketing Show with Mack Collier

Direct download: ThankYouAsAMarketingStrategyFINAL.mp3
Category:Business -- posted at: 10:18am EDT

In this 11th episode of The Fan-Damn-Tastic Marketing Show, Mack Collier talks about three simple ways that your company can create more customer-centric content that's informative and engaging for your customers.  All in under 10 mins! 

Direct download: Episode_11_-_Three_Ways_to_Create_Content_Customers_LoveFINAL.mp3
Category:Business -- posted at: 10:10am EDT