The Fan-Damn-Tastic Marketing Show (Business)






July 2019
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Writing better headlines is one of the most valuable skills any content creator can have, and we talk about tips and ideas for how to improve the headlines you write in the 40th episode of #FanDamnShow! 

Direct download: Episode_40_-_Writing_FanDamn_HeadlinesFINAL.mp3
Category:Business -- posted at: 12:56pm EDT

How do you get influencers to notice you and respond to your pitch?  We talk about how to improve your efforts in this 39th episode of #FanDamnShow, now with EXTRA smartitude! 

Direct download: Episode_39_-_Connecting_With_InfluencersFINAL.mp3
Category:Business -- posted at: 2:08pm EDT

What do the Presidential debates have in common with 1980s pro wrestling for me?  It's all about deeper learning and your fans want this, and in this episode of #FanDamnShow we talk about how to create content that goes deeper into the topics that your fans love. 

Direct download: Episode_38_-_Deeper_Learning_For_Your_FansFINAL.mp3
Category:Business -- posted at: 11:47am EDT

Selling with social media or digital content is very tricky, but this episode of #FanDamnshow walks you through how to create more compelling content for your customers, that also increases sales! 

Direct download: Episode_37_-_Creating_Content_That_Creates_CashFINAL.mp3
Category:Business -- posted at: 4:35pm EDT

What are the five things to consider when creating a content strategy? This episode of #FanDamnShow walks you through the exact process for creating a Fan-Damn-Tastic content strategy!

Direct download: Episode_36_-_Creating_a_Fan-Damn-Tastic_Content_StrategyFINAL.mp3
Category:Business -- posted at: 3:28pm EDT

This 35th episode of #FanDamnShow covers the risks in targeting new customers with special deals and how this can actually backfire by alienating your existing customers and conditioning customers to look for the best deal vs staying with your brand. 

Direct download: Episode_35_-_Creating_Loyalty_to_Brand_vs_OfferFINAL.mp3
Category:Business -- posted at: 12:19pm EDT

Brands are constantly looking for ways to show support for holidays, ideas and beliefs that are important to their customers.  But there are right and wrong ways to do this.  In this episode of #FanDamnShow we'll look at ways that you can show support that resonates with your customers in a positive way, not a negative one.  

Direct download: Episode_34_-_How_to_Show_Support_Without_Showing_Your_AssFINAL.mp3
Category:Business -- posted at: 11:29am EDT

Conferences are so expensive but with proper planning you can easily create thousands of dollars worth of value for your business with each trip.  This episode of #FanDamnShow walks you through how Mack Collier realized $20,000 in revenue from just one conference! With a little bit of research and planning this is very doable for your business and Mack walks you through how to put that plan together! 

Direct download: Episode_33_-_How_to_Make_Money_From_a_ConferenceFINAL.mp3
Category:Business -- posted at: 12:48pm EDT

What's the best way to create fans?  Is it better to give them a shoutout or a place to connect with like-minded individuals?  I discuss both alternatives in this episode of The Fan-Damn-Tastic Marketing Show.

Direct download: Episode_32_-_Spotlight_or_Groups_How_to_Best_Create_FansFINAL.mp3
Category:Business -- posted at: 4:49pm EDT

Kerry Gorgone joins #FanDamnShow to discuss the legal issues associated with social media marketing.  Kerry touches on live streaming with Meerkat and Periscope as well as the difference between running a contest, a sweepstakes and a lottery on your site. It can be confusing!  But Kerry explains all in this special episode! 

Direct download: Episode_31_-_Legal_Concerns_of_Social_MediaFINAL.mp3
Category:Business -- posted at: 9:08am EDT

Measuring the ROI of social media marketing and brand advocacy efforts is a big concern for many companies.  But with prior planning and attention to detail, it can be accomplished.  We'll talk about how to get a handle on your brand advocacy efforts in this episode of #FanDamnShow.

Direct download: Episode_30_-_Measuring_the_ROI_of_Brand_AdvocacyFINAL.mp3
Category:Business -- posted at: 3:08pm EDT

Case studies are important.  It's wise to study up on the competition, but keep in mind that the competition is only sharing what they want you to see.  You usually only see the good news, not the bad.  Remember this when you compare your reality to someone else's highlight reel on social media.

Direct download: Episode_29_-_Stop_Comparing_Your_RealityFINAL.mp3
Category:Business -- posted at: 12:12pm EDT

In this episode of #fandamnshow we look at 10 easy ways to create fans with your social media efforts.  We'll cover creating content that fans love as well as how to engage with your customers and spotlight them via social media. 

Direct download: Episode_28_-_10_Easy_Ways_to_CreateFINAL.mp3
Category:Business -- posted at: 2:56pm EDT

We've all heard the saying Money Can't Buy You Happiness, but some experts argue that's not entirely true.  Money can buy you happiness, it depends on what that money is spent on.  I talk about that and the concept of decaying word of mouth in this episode of The Fan-Damn-Tastic Marketing Show. 

Direct download: Episode_26_-_Should_You_Market_Products_or_ExperiencesFINAL2.mp3
Category:Business -- posted at: 10:01am EDT

Your brand's popularity is driven by your passionate fans.  This episode of #FanDamnShow details a fascinating Princeton study that uncovers the determinants of popularity.  Is a product popular because of its quality, or because of the WOM that other people are sharing about that product?  The findings might surprise you, and we discuss that and more in this 23rd episode of The Fan-Damn-Tastic Marketing Show.

Direct download: Episode_23_-_Your_Fans_Are_the_Cool_KidsFINAL.mp3
Category:Business -- posted at: 12:06pm EDT

How do you handle customers that complain about your brand online? This episode of #FanDamnShow gives you the exact steps you need to take to address criticism and negative comments about your brand online. 

Direct download: Episode_21_-_From_Rants_to_Raving_FansFINAL.mp3
Category:Business -- posted at: 2:16pm EDT

You've heard that 'The Customer is Always Right', but what happens when the customer is wrong? In this episode of The Fan-Damn-Tastic Marketing Show we talk about two instances where the customer could actually be wrong, and how to deal with each.

Direct download: Sometimes-The-Customer-Is-WrongFINAL.mp3
Category:Business -- posted at: 11:51am EDT

This lucky 13th episode of #FanDamnShow explains the very FIRST thing you should do when launching a brand ambassador program!  What are the first two questions you should ask and answer? Mack Collier reveals all in this 10+ min episode of The Fan-Damn-Tastic Marketing Show! 

Direct download: Starting_Point_For_Brand_Ambassador_ProgramFINAL.mp3
Category:Business -- posted at: 10:23am EDT

The great marketing equalizer is to say thank you to your existing customers and to show appreciation when they spread positive word of mouth about your company or brand.  We'll get into the importance of doing just that in this episode of The Fan-Damn-Tastic Marketing Show with Mack Collier

Direct download: ThankYouAsAMarketingStrategyFINAL.mp3
Category:Business -- posted at: 10:18am EDT

In this 11th episode of The Fan-Damn-Tastic Marketing Show, Mack Collier talks about three simple ways that your company can create more customer-centric content that's informative and engaging for your customers.  All in under 10 mins! 

Direct download: Episode_11_-_Three_Ways_to_Create_Content_Customers_LoveFINAL.mp3
Category:Business -- posted at: 10:10am EDT

The first episode of the Fan-Damn-Tastic Marketing Show looks at how one woman has created a passionate fanbase for her sweaters by sharing her story with her customers.  

Direct download: First_Episode_-_Kat_interacting_with_your_customersfans.mp3
Category:Business -- posted at: 11:19am EDT